They have known each other since the age of 12. AFTERHOURS is the idea they have carried ever since.
Chapter 01
Age 12
The meeting
Steeve Attali and Eduard "Edu" Gonzalez met at 12. They have never lost touch since.
Early on, the same conversation kept coming back: one day, building a concept that doesn’t exist yet. A place that brings together two worlds usually kept apart — business and barbering.
One would learn the craft with his hands. The other would learn to build companies. Each on his own path, both were preparing for the same project.
Chapter 02 · The craft
Eduard Gonzalez · Co-founder · Head Barber
Edu has been cutting hair for 13 years. Today he runs his own salon in Spain, where he works behind the chair every day.
At AFTERHOURS, he runs operations: the quality of every cut, working methods, barber training and day-to-day salon life. He is the one who makes sure an AFTERHOURS cut is the same everywhere.
Chapter 03 · The business
Steeve Attali · Co-founder · CEO
Steeve is an entrepreneur. Based in Dubai, he runs several companies and knows how to set up a project, finance it and scale it.
At AFTERHOURS, he leads strategy: the brand, the network structure, investors, franchising, partnerships and expansion into new countries. He is the one who turns a salon into a repeatable concept.
Chapter 04
After
hours
The concept
AFTERHOURS is their lifelong conversation, finally built.
A salon where every cut is flawless, because Edu sets the rules. A brand built to grow, because Steeve designs the model.
Around the chair: a Club and its app, a shop, an Academy to pass on the craft, Backstage spots in clubs and malls, and a network open to franchising.
Operations
Business
Precision cuts and methods passed on through the Academy.
An identity fueled by music, the arcade and ’80s culture.
A Club, partner venues and events all year round.